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Hatfield confirms that Jordan does a lot more cheap jordans for sale than cash his Nike royalty checks, which are expected to reach $100 million this year. In fact, Hatfield said, the two recently met at Jordan's home in Jupiter, Fla., with a second shoe designer and a videographer to go over the final details of the next Air Jordan, model No. 30 of the sneaker line launched in 1984.
"We work conceptually and then we get into prototypes and then we go into the refinement process cheap jordans for sale online,'' Hatfield said. "And only after the refinement process can we sit down and just check all the boxes and Michael says it's awesome or whatever and then we're off to the races.
"It's mind boggling to me even after all these years that Michael is still so interested in the cheap jordans on sale process and the details and so willing to give us time. I think he actually enjoys talking about design. He enjoys cheap jordans online contributing to design. And then of course he really, really loves the results.''
Jordan said he would have it no other way.
"The key to the whole process is I have as much input as I did the first day if not more now, cheap jordans sale if anything,'' Jordan said. "Because I feel like whoever's wearing the shoes may not have the understanding of the history and what it took, so I want to make sure everybody understands that. Because to me that's very authentic.
"If you lose that authenticity, then it's tough for the consumer to accept cheap jordan for sale. So we stay very authentic with everything we do, from the ads to the new product to all the things.''
Hatfield said the process of creating a signature shoe calls for collaboration.
"We're trying to improve performance for a particular athlete, cheap jordan online but we're also trying to extract the DNA from that athlete and design it into the shoe,'' he said. "So in order to do that, you've got to talk about personal things and take the time to learn and get to know the people.''
Their collaboration began under anxious circumstances cheap jordan sales. Peter Moore, Nike's lead creative designer, had just left for Adidas when Hatfield was assigned to the Air Jordan line. He'd spent the previous four years as Nike's corporate architect.